About SmileWizard®
“The first step in a complete treatment plan is a complete examination. If you are trying to do an exam in less than 15 minutes, you’re moving in the wrong direction…”
—Dr. Peter E. Dawson, DDS
1954 – Dr. Dawson served two years in the United State’s Air Force and was stationed in Tachiwaka, Japan.
1956 – Returned home and opened his first dental practice.
1961 – Dawson began teaching his one-man lecture series, “Concepts of Complete Dentistry”.
1979 – Dawson Academy was founded for Advanced Dental Study, and he also developed a complete curriculum for advanced postgraduate study. Since then, more than 40,000 dental professionals have learned to solve complex dental problems using the principles of occlusion that Dawson developed.
2008 – The Dawson Academy had the idea to digitize the collection of complete exam data and the 2D and 3D checklists they were doing on paper.
2009 – Development soon started on the Dawson Diagnostic Wizard with Travis Wilhelmsen as the product owner and 3 main doctors leading as the clinical board: Dr. Drew Cobb, Dr. John Cranham, and Dr. Peter Dawson. Hundreds of doctors were then able to complete exams effortlessly and efficiently.
2020 – Travis continued to support the software for years until it needed to be rewritten in a more modern technology stack. Ultimately the software was sold to Travis and then rebranded to SmileWizard.
2023 – Travis employs a marketing & management team for growth and increasing SmileWizard user experience. Further development of software and integration with more academic institutions ensues.
The SmileWizard Team
Travis Wilhelmsen, CEO
Travis has been helping companies become strategic, innovative, lean and fast. This is done through sustained customer focus and empathy. It is not something you jump in and out of. It is ongoing and immersive. Lean startup mentality enables teams to prove concepts will work before investments are made, even when everyone thinks ideas are winners. Agile principles enable speed to market and enhance communication. When these principles are all working together a company can become very strategic and start winning. It becomes the culture.
